PRIVACY POLICY
- Visit our website at https://atlanticcargotrailers.com or any website of ours that links to this Privacy Notice
- Download and use our Facebook application (Atlantic Cargo Trailers), or any other application of ours that links to this Privacy Notice
- Use Atlantic Cargo Trailers – Sale and quotation of cargo trailers. Atlantic Cargo Trailers is a business dedicated to the sale, quotation, and consultation of cargo trailers. Through our website and digital platforms such as Facebook and Instagram, we provide information about our products, respond to quotation requests, address customer inquiries, and carry out marketing and digital advertising campaigns to promote our services.
- META PLATFORMS (FACEBOOK AND INSTAGRAM) DATAThis Privacy Notice also applies to personal information collected and processed through Meta Platforms (Facebook and Instagram), including through our Facebook/Instagram applications, messaging tools, Meta lead generation ads (Lead Forms), and Meta APIs. We collect and use this data only to operate our services, respond to inquiries, manage communications, generate quotations, and follow up with customers.
- Engage with us in other related ways, including any marketing or events
SUMMARY OF KEY POINTS
This summary provides an overview of the key points of this Privacy Notice. More detailed information about each topic is available in the sections below.
What personal information do we process?
When you visit, use, or interact with our website or contact us through our Services, we may process personal information depending on how you interact with us, the choices you make, and the services or features you use. This may include information you voluntarily provide (such as contact details) and limited technical data generated through normal website operation.
Do we process any sensitive personal information?
No. We do not knowingly collect or process sensitive personal information such as racial or ethnic origin, religious beliefs, health data, or similar protected categories.
Do we collect information from third parties?
In limited cases, we may receive information from third-party platforms or service providers (such as social media platforms or marketing tools) when you interact with us through those services, and only in accordance with applicable permissions and laws.
How do we process your information?
We process personal information to operate and manage our business, respond to inquiries, provide services and quotations, communicate with customers, improve our website, ensure security, and comply with legal obligations. We process personal information only when there is a lawful basis to do so.
When and with whom do we share personal information?
We may share personal information with trusted service providers who assist us in operating our website, managing communications, analytics, marketing, or customer relationship management. We do not sell personal information.
How do we keep your information safe?
We implement reasonable technical and organizational measures to protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
What are your privacy rights?
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or request deletion of your data, subject to applicable law.
How can you exercise your rights?
You may exercise your rights by contacting us directly using the contact information provided in this Privacy Notice. We will review and respond to requests in accordance with applicable data protection laws.
For full details, please review the complete Privacy Notice below.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you voluntarily provide to us.
We collect personal information that you voluntarily provide to us when you contact us, request information, request a quotation, interact with our marketing campaigns, communicate with us through our website, social media platforms, messaging tools, or otherwise engage with our Services.
Personal Information Provided by You
The personal information we collect depends on the context of your interaction with us and may include:
- Full name
- Phone number
- Email address
We do not collect or process sensitive personal information (such as government identifiers, financial account information, biometric data, health data, or precise geolocation).
Information collected through communications and messaging platforms
When you interact with us through Meta Platforms (Facebook and Instagram), including messages, comments, lead generation forms, or advertisements, we may receive:
- Public profile information (such as name and profile picture)
- Contact details you voluntarily submit (such as phone number or email)
- Message content and basic message metadata
- Lead form information submitted through Meta Lead Ads
We use this information solely to respond to inquiries, manage communications, provide quotations, follow up on requests, and support customer service. We do not sell this information.
Information collected automatically
In Short: Limited technical information may be collected automatically to ensure proper operation of our Services.
When you visit our website, we may automatically collect limited technical information such as:
- Internet Protocol (IP) address
- Browser type and basic device information
- Pages visited and general usage activity
This information is used only to maintain website security, prevent abuse, ensure proper functionality, and analyze aggregate usage trends. It is not used to personally identify you.
Cookies and similar technologies
We may use cookies or similar technologies to support website functionality and improve user experience. You can control cookies through your browser settings.
Information from other sources
We do not purchase personal data from third-party data brokers.
We may receive limited information from advertising or social media platforms (such as Meta) when you interact with our advertisements or content. This information is used only to measure campaign performance and respond to inquiries.
All personal information you provide must be accurate and up to date. You are responsible for notifying us of any changes to your personal information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide and manage our services, communicate with you, respond to inquiries, operate marketing and advertising campaigns (including through Meta platforms), comply with legal obligations, and maintain the security and integrity of our systems. We only process personal information when we have a lawful basis to do so, such as your consent or legitimate business interests.
We process personal information depending on how you interact with our website, services, and communications, including the following purposes:
Service delivery and customer support
We process your information to provide requested services, respond to inquiries, prepare quotations, manage orders, and offer customer support before and after a purchase.
Communications
We may contact you via email, phone, or messaging platforms to respond to requests, provide service-related updates, or share information you have requested.
Call recording
We may record telephone calls with customers or prospects for quality assurance, training, security, and customer support purposes. When a call is recorded, callers are informed at the beginning of the call. By continuing the call after such notice, the caller provides consent to the recording where required by law.
SMS and text messages
We may send automated or non-automated SMS or text messages, including informational or operational messages such as appointment reminders, order updates, or verification messages. Promotional messages are sent only when the user has provided explicit consent. Users may opt out of receiving promotional text messages at any time by following the opt-out instructions included in the message or by contacting us directly.
Marketing and advertising
With your consent where required, we may process your information to manage marketing and promotional campaigns, including advertising and lead generation through platforms such as Facebook and Instagram. This may include responding to leads, following up on inquiries, and measuring campaign effectiveness.
Social media messaging and lead management
We process information received through social media platforms (such as Facebook and Instagram) to manage conversations, respond to inquiries, administer advertising leads, and conduct follow-up communications. Information collected through these channels may be integrated into internal systems such as our CRM for administrative purposes, customer support, quotation management, and commercial follow-up.
Security and fraud prevention
We process information as necessary to protect our website, communications, and business operations, including monitoring for fraud, abuse, or unauthorized activity.
Legal and compliance purposes
We may process personal information to comply with applicable laws and regulations, respond to lawful requests from authorities, and establish, exercise, or defend legal rights.
We do not use personal information for purposes that are materially different from those described above without providing notice and, where required by law, obtaining your consent.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law.
We retain personal information only for as long as it is reasonably necessary to support our business operations, including responding to inquiries, managing communications, processing quotations, administering leads, maintaining internal records (such as CRM follow-ups), providing customer support, complying with legal obligations, and resolving disputes.
When personal information is no longer needed for these purposes, we will securely delete or anonymize it in accordance with applicable laws and our internal data retention policies.
In some cases, personal information may be retained for a longer period if required by law or if necessary to establish, exercise, or defend legal claims. Where deletion is not immediately possible (for example, due to backup storage systems), the data will be securely isolated and protected until deletion can occur.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We implement reasonable technical and organizational safeguards to protect your personal information.
We have implemented appropriate administrative, technical, and organizational security measures designed to protect the personal information we process. These measures are intended to reduce the risk of unauthorized access, disclosure, alteration, or misuse of information under our control.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. Any transmission of personal information to or from our website is done at your own risk, and we encourage users to access our services within a secure environment.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We retain users’ personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including service provision, customer support, marketing activities, internal analysis, and compliance with legal obligations.
Once personal information is no longer needed for these purposes, we securely delete or anonymize it in accordance with applicable laws and regulations.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your location, you may have certain rights regarding your personal information.
Depending on applicable privacy laws (including U.S. state privacy laws), you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal limitations
- Object to or restrict certain processing activities
- Withdraw consent where processing is based on your consent
Withdrawing Your Consent
If we rely on your consent to process your personal information, you may withdraw that consent at any time. To do so, please contact us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.
Please note that withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal, nor processing conducted on other lawful bases permitted by applicable law.
If you have questions or wish to exercise your privacy rights, you may contact us at atlanticcargotrailers@gmail.com.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track («DNT») feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to the section «WHAT INFORMATION DO WE COLLECT?«
| Category | Examples | Collected |
|---|---|---|
|
A. Identifiers
|
Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name
|
YES
|
|
B. Personal information as defined in the California Customer Records statute
|
Name, contact information, education, employment, employment history, and financial information
|
YES
|
|
C. Protected classification characteristics under state or federal law
|
Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data
|
NO
|
|
D. Commercial information
|
Transaction information, purchase history, financial details, and payment information
|
YES
|
|
E. Biometric information
|
Fingerprints and voiceprints
|
NO
|
|
F. Internet or other similar network activity
|
Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements
|
YES
|
|
G. Geolocation data
|
Device location
|
YES
|
|
H. Audio, electronic, sensory, or similar information
|
Images and audio, video or call recordings created in connection with our business activities
|
YES
|
|
I. Professional or employment-related information
|
Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us
|
NO
|
|
J. Education Information
|
Student records and directory information
|
NO
|
|
K. Inferences drawn from collected personal information
|
Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics
|
NO
|
| L. Sensitive personal Information |
NO
|
- Receiving help through our customer support channels;
- Participation in customer surveys or contests; and
- Facilitation in the delivery of our Services and to respond to your inquiries.
- Category A – 1 year
- Category B – 1 year
- Category C – 1 year
- Category D – We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Notice (including customer support, sales, marketing, legal compliance, and dispute resolution). When no longer needed, it is securely deleted or anonymized.
- Category F – 6 months
- Category G – 6 months
- Category H – We retain call recordings only as long as necessary for quality assurance, training, security, customer support, legal compliance, and dispute resolution, and then securely delete or anonymize them.
Sources of Personal Information
Learn more about the sources of personal information we collect in «WHAT INFORMATION DO WE COLLECT?«
How We Use and Share Personal Information
Learn more about how we use your personal information in the section, «HOW DO WE PROCESS YOUR INFORMATION?«
- Targeting cookies/Marketing cookies
- Social media cookies
- Beacons/Pixels/Tags
We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:
Your Rights
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects («profiling»)
- Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
- Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
- Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
- Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
- Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
- Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
- Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)
How to Exercise Your Rights
To exercise these rights, you can contact us by submitting a data subject access request, by emailing us at atlanticcargotrailers@gmail.com, or by referring to the contact details at the bottom of this document.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at atlanticcargotrailers@gmail.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California «Shine The Light» Law
California Civil Code Section 1798.83, also known as the «Shine The Light» law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section «HOW CAN YOU CONTACT US ABOUT THIS NOTICE?«
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at atlanticcargotrailers@gmail.com or contact us by post at:
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
You have the right to request access to the personal information we collect about you, request correction of inaccurate or incomplete data, or request deletion of your personal information, subject to applicable law.
You may also have the right to withdraw your consent to the processing of your personal information where such processing is based on consent. Please note that these rights may be limited in certain circumstances as permitted by applicable data protection laws.
How can you exercise your rights?
To submit a request to access, correct, delete, or otherwise exercise your rights regarding your personal information, please contact us directly at: atlanticcargotrailers@gmail.com
We will review and respond to all requests in accordance with applicable data protection and privacy laws.
14.Data Deletion Instructions
DATA DELETION INSTRUCTIONS FOR FACEBOOK/INSTAGRAM DATA
You may request deletion of personal data collected through Facebook or Instagram by emailing us at atlanticcargotrailers@gmail.com with the subject line “Meta Data Deletion Request”.
In your request, please include your full name, the email or phone number used to contact us, and any relevant details needed to locate your records (such as the date of contact or platform used). After verifying the request, we will delete or anonymize the applicable data from our internal systems (including CRM records) within a reasonable timeframe, unless we are required to retain certain information for legal or security purposes.
You may also remove our application’s access from your Facebook account settings at any time to stop further collection of new platform data.
